Our Story

From Pineapple Leaf to Baby Comfort

We're building a circular economy that nurtures babies and protects the planet — turning agricultural waste into gentle, sustainable baby care.

Parent holding a happy baby

5,000+

Diapers kept out of landfill

PINACARE logo

Pineapple Leaf

To baby comfort

Who We Are

Driven by purpose, powered by nature

PINACARE was born from a simple belief: the products that touch your baby's skin should never harm the planet. Across Kenya, pineapple farmers harvest their crop and leave behind mountains of leaves. Instead of letting that waste burn or rot, we collect it.

Those leaves become a soft, absorbent natural fibre — crafted into diapers and wipes that are hypoallergenic, chemical-free and fully compostable. Every purchase pays farmers fairly, creates green jobs and keeps thousands of nappies out of landfill.

“A circular economy that nurtures babies and protects the planet — one nappy at a time.”

— The PINACARE Team
Our Direction

Purpose in every layer

Two simple ideas guide everything we do: protect every baby, and never at the planet's expense.

Our Vision

A world where no child's comfort comes at the cost of the planet, where the waste of one harvest becomes the comfort of the next generation.

Zero waste Renewable materials
Our Mission

To design and produce affordable diapers and wipes from pineapple leaf fibre that protect children's health, reduce waste and create green jobs across East Africa.

Affordable Sustainable Safe

Our impact in numbers

Live figures from the farms, our workshop and every family who chooses PINACARE.

5,000+

Diapers saved from landfill

550.0 kg

CO2 emissions reduced

500+

Farming families supported

100%

Biodegradable materials

0

Harmful chemicals used

See the full impact report

How It Works

From pineapple leaf to baby comfort

Four steps that close the loop between farm waste and your baby's nursery.

STEP 01

Harvest

Farmers collect pineapple leaves after harvest, turning agricultural waste into a valuable resource.

STEP 02

Extract Fibre

Strong, ultra-soft natural fibre is extracted and processed without any harmful chemicals.

STEP 03

Craft Diapers

Fibre is woven into ultra-soft, absorbent, fully biodegradable diapers and wipes.

STEP 04

Compost & Renew

Used diapers break down naturally, feeding the soil and completing the loop.

Global Goals

Our Contribution to the SDGs

Our work contributes to the United Nations Sustainable Development Goals through healthier products, responsible production and sustainable innovation.

United Nations Sustainable Development Goal 03 - Good Health & Well-Being
Sustainable Development Goal

Good Health & Well-Being

Dermatologist-tested, hypoallergenic products designed to support healthier, safer and more comfortable lives for babies.

SDG 03
United Nations Sustainable Development Goal 09 - Industry, Innovation & Infrastructure
Sustainable Development Goal

Industry, Innovation & Infrastructure

We promote innovative manufacturing and biodegradable materials while building local production capacity and expertise.

SDG 09
United Nations Sustainable Development Goal 12 - Responsible Consumption & Production
Sustainable Development Goal

Responsible Consumption & Production

Biodegradable materials help reduce waste and encourage more responsible approaches to production and consumption.

SDG 12
United Nations Sustainable Development Goal 13 - Climate Action
Sustainable Development Goal

Climate Action

Sustainable sourcing and local production contribute to reducing environmental impact and supporting climate-conscious practices.

SDG 13
United Nations Sustainable Development Goal 15 - Life on Land
Sustainable Development Goal

Life on Land

Responsible pineapple leaf fibre sourcing supports sustainable agriculture, better resource use and protection of terrestrial ecosystems.

SDG 15
What Matters to Us

The values behind every diaper

From our farmers to your family — these principles guide every decision we make.

Sustainability

No child's comfort comes at the cost of the planet.

Baby Safety

Gentle, pure and hypoallergenic care.

Innovation

Pioneering sustainable solutions.

Affordability

Quality care for every family.

Community

Opportunities for farming communities.

Be Part of the Change

Comfort for your baby. A future for the planet.

Every diaper you choose keeps waste out of landfill and supports the farmers who grow our fibre.

Free delivery in Nairobi Nairobi, Kenya · Serving East Africa